Def Jam CEO Jay-Z, who’s also a co-owner of NBA’s New Jersey Nets, is making a bid to rename and rebrand the Continental Airlines Arena with his Rocawear Clothing line. According to various reports, Sean Carter himself is attempting to buy out the arena name since the Continental Airlines naming-rights contract recently expired. The airline relinquished their contract once the NHL Devils (another “home team” in addition to the Nets) announced plans to build a new stadium in Newark, NJ. Clothing lines Izod and Southpole are also in talks to gain the naming-rights. “We’re looking forward to presentations by bidders next week and then we’ll get into the process of evaluation,” says New Jersey Sports and Exposition Authority president George Zoffinger. “I’m optimistic that we’ll be able to over-achieve the current financial deal that we [had] with Continental.”
Posts
No comments:
Post a Comment