The bidding to have the naming rights for the NJ Nets home arena, has not been won by Rocawear or Southpole.The Continental Airlines Arena will now be called the Izod Center. The New Jersey Sports and Exposition Authority has awarded clothing maker Izod, best known for its sports shirts, naming rights to the arena in the Meadowlands. Izod is a division of clothing and apparel maker Phillips Van Heusen Corp., and is already a sponsor of the New Jersey Nets basketball team which plays there.
Clothing companies Rocawear and Southpole had also been bidding to have their name on the arena. Rocawear was co-founded by Def Jam Records president Jay-Z, who also is part-owner of the Nets. Southpole is based in nearby Fort Lee.
The Nets plan to move to a proposed new arena in Brooklyn sometime after the 2008-2009 season.
courtesy: DEFSOUNDS
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